Work Experience

Marketing Lead | Co-Founder

• Led the go-to-market strategy, positioning, messaging, and customer acquisition strategy for an AI-powered EdTech platform.
• Built multi-channel demand generation campaigns across LinkedIn, email marketing, and content marketing.
• Developed automated lifecycle email workflows that improved lead nurturing and demo conversion.
• Generated 40+ qualified demo bookings and established three strategic partnerships to accelerate business growth.
• Collaborated with product and leadership teams to align marketing initiatives with business objectives.

Social Media & Content Manager

• Developed a content strategy focused on increasing awareness, engagement, and qualified patient acquisition.
• Built integrated acquisition campaigns across Instagram, TikTok, and Snapchat that generated 300+ qualified leads.
• Increased inbound lead generation by 27% through audience, content, and campaign optimization.
• Produced educational podcast and social media content to strengthen brand authority and long-term audience growth.

Marketing Manager

• Built the company's customer acquisition strategy from launch, creating a scalable growth engine across paid media, organic content, influencer marketing, and referrals.
• Designed and executed 40+ integrated marketing campaigns that increased brand awareness, bookings, and revenue.
• Scaled customer acquisition to an average of 600 customers per month through continuous optimization of acquisition channels.
• Led the go-to-market strategy for the R16 Room experience, including positioning, messaging, pricing, and launch execution.
• Increased Google Business Profile rating to 5★, generating 140+ customer reviews through customer advocacy initiatives.

Marketing Strategist

• Designed the company's marketing strategy by aligning acquisition channels, messaging, customer personas, and business objectives.
• Built a marketing measurement framework with KPIs, attribution, and performance dashboards.
• Improved marketing budget efficiency by approximately 15% through channel performance analysis.
• Developed a scalable go-to-market roadmap covering acquisition, optimization, and marketing measurement.

Digital Marketing Consultant

• Audited the end-to-end acquisition funnel across Google Ads, Snapchat Ads, and GA4.
• Redesigned the attribution framework by implementing WhatsApp and call tracking, eliminating duplicate GA4 conversions, and recommending Snapchat Conversion API (CAPI).
• Rebuilt campaign architecture and developed a negative keyword strategy to improve lead quality and acquisition efficiency.
• Designed creative experimentation, audience segmentation, and cross-platform reporting using blended CPA to optimize marketing investment.

Media Buyer

• Led the overall media plan in direct coordination with the marketing team to ensure consistent messaging across all channels.
• Executed and monitored paid ad campaigns, continuously optimizing performance based on key metrics.

Media Buying

• Managed and optimized customer acquisition campaigns across Google Ads and Snapchat Ads, achieving an average 6.7x ROAS.
• Improved acquisition performance through continuous A/B testing of ad creatives, offers, landing pages, and audience targeting.
• Developed customer-focused promotional offers using campaign insights, customer behavior, and market research to improve conversion rates.
• Analyzed marketing and customer data to optimize audience segmentation, budget allocation, and overall marketing performance.